Can I Check My Product Reviews From My Seller Central Account

Amazon product reviews… the lifeline that boosts sales into successful celebrations or kicks listings all the way back into the bane of folio twenty. When sellers launch a product, reviews shorten the lag time between unknown and popular. Product reviews influence conversion rates then strongly that they are a sellers' powerful tool of transformation from zero to quit-my-twenty-four hour period-job income.

There are basic pro-agile steps sellers take to brand sustainable success possible:

1. A high-quality production that earns rave product reviews;
2. An outstanding Amazon product particular page that leaves no buyer doubts; and,
3. Customer service fit for royalty.

Knowing these elements are in your hands makes you lot an empowered seller. On the premise that y'all have mastered the above 3, allow's move frontward.

The Achilles heel of every seller is negative reviews and in a previous article about how to deal with them, I focussed on how to learn, grow and benefit from all types of reviews, fifty-fifty the negative ones. Amazon will non remove negative production reviews only because it makes you unhappy. But what if you take some negative production reviews that don't seem like fair play? It'south fourth dimension to investigate if a bad product review is TOS compliant and actually warrants their presence.

Knowing The Deviation Makes A Difference

It may seem similar a tedious chore, however, you could observe an Amazon-approved reason for requesting product review removal in these two areas: Customer Feedback ratings (aka Seller Feedback) versus Product Reviews.

Some buyers write Customer Feedback content as a bad Product Review and vice versa. That is actually grounds for removal submission in both cases.

Acceptable Customer Feedback
Client Feedback covers the issues of delivery, packaging, the status of the product or container (opened, leaked, cracked, broken, etc.) and customer service (rating their feel with the merchant). These ratings straight impact your overall account health.

FBA sellers can get negative customer feedback comments about depression ratings for delayed, damaged appurtenances or render bug removed since Amazon handles all of this on your behalf.

Whether you are an FBA or FBM Seller, if a low customer feedback rating is only nigh the production; you lot have an admittedly valid reason to request removal since that content doesn't belong there.

Check out this real-fourth dimension example:

I contacted Seller Central Support to notify them of the above issue on behalf of a beau seller.

Because these were production reviews written as Client Feedback, that was an Amazon acceptable reason to request removal. Amazon responded at 7:55 a.m. (yes, that's iii minutes subsequently):

07:55 AM

Greetings from Amazon Seller Support,

Give thanks you for contacting usa. I am happy to help you with the effect related to removal of the feedback.

I have checked all the details and establish that the feedback is related to a product review that was provided past the buyer and it had nothing to do with your performance or your services. As per your request,I have removed the buyer's feedback.

And voilà! By the way, this seller had a "Fair" Account Health rating. After 2 depression ratings were removed; it returned to a 5-star "Good" condition once once again.

Moving On To Product Reviews

As a full general dominion of thumb, Amazon doesn't make a addiction of removing product reviews. However, reviews containing Client Feedback details and nothing nigh the product itself are possible removal candidates. Amazon lists these criteria besides:

• Inappropriate Content
• Detest Oral communication & Offensive Content
• I-discussion-reviews
• Promotion of Illegal Conduct
• Promotional Reviews

Amazon would also consider removing at to the lowest degree 1 review when "a buyer, unhappy with their purchase, posts multiple negative reviews for the same product." Some people do this through multiple accounts. Why they would go out of their way to post more than one time, is beyond me.

Grounds for Production Review Removal

Here is an example of a production review worthy of removal consideration… notice how this person simply wanted to rant. If annihilation, this falls into the Customer Feedback ratings, and as you can encounter, the review has cipher to do with the product itself.

Accept a look at this ane. In this case, no 1 can tell if the reviewer even took the product out of the box it came in.

Customer Opinions

Product reviews are opinions. And Amazon likes every client to have one. To be clear, just because a review is negative but information technology'south well-nigh the client'south feel with the product – Amazon won't even consider removing it. That type of review is legit.

Bold you have an Amazon-approved reason, no one knows if Amazon volition actually accept information technology nor how long information technology could have for them to respond. I empathize that Seller Central transfers such cases: "The team that owns this feature is outside of Seller Support and does not apply the case system. And so your case will appear closed in Seller Primal… results of investigations are not shared."

Call up, the merely guaranteed issue is that nothing volition happen if you don't endeavour.

The How-Tos

There are two ways to get nearly submitting non-compliant negative product review removal requests: Written report corruption and/or contact Seller Support. I will include both ways. I don't believe this is an either/or option, so I recommend using both.

Report Abuse

Side by side to the "Was this review helpful to you? Yes  –  No, click on "Written report corruption".

This window will show upwardly:

Write clear, authorized reason(s) why the content is inappropriate (just stick to Amazon'due south guidelines). And so submit by clicking on the orange Written report every bit inappropriate push button.

Contact Seller Support

This option allows for much more information to build your removal case.

Before you lot go wild reporting every 1-star review, call back that Amazon may, or may not delete the ones with real content violations so don't waste product anybody's fourth dimension trying to become legitimate negative ones removed.

Tin Negative Production Reviews Be Inverse?

For some sellers, iii-stars or less is a source of frustration. Others recognize that multiple 2 or 3-star valid testimonials are perceived as more accurate feedback. Consumers detect a mixture helpful. That's why they read both.

Consider that having a few negative reviews isn't going to be your demise. Let's say that you have compliant negative product reviews that Amazon would hands refuse to remove; you lot could endeavor reaching out to the customer. Just exercise then wisely. At no indicate can you ever state or imply that if a customer improves their production review, you will give them a gift, discount on their side by side order, refund or anything other than a genuine "Thank yous."

Sometimes a reviewer just doesn't sympathize how to properly employ a product (even with included carefully crafted instructions). Generally, prospective buyers discern that information technology's a limitation of the reviewer versus the production itself. As the seller, taking time to answer in a professional, friendly (non-defensive) way on the detail page for everyone to come across, counterbalances those negative reviews and builds conviction in your proper noun/brand. In many cases, answering questions leads to a customer changing their review of their own inspired volition.

While it may be tempting to have your customer interaction offline: Don't. It works in your favour to continue Amazon in the proverbial loop. When Amazon sees that a seller is responding to production bug, they smiling upon it. Prevent getting busted for misunderstood resolutions attempted off of Amazon's platform. Even the all-time intentions may come back with haunting repercussions if a buyer ends up writing about how you contacted them by phone or straight via a personal email, and then offered x, y, z to get their negative feedback removed. If reading that makes your palms sweat because the thought had crossed your mind; take it as a call back twice sign.

Instead, have confident steps via Amazon and recollect to leave a trail so that they know your efforts are genuine.

Reducing Recovery Fourth dimension

One way to brand upwardly for drops in conversion rates resulting from multiple compliant negative reviews is to really larn more reviews. This is easily accomplished past running promotions or sponsored product ads or review campaigns.

vestsmorturtmare.blogspot.com

Source: https://www.edesk.com/blog/remove-negative-product-reviews-amazon/

Share this post